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Maidenform Secure Zip Front Underwire Racerback Bra

RRP £41.99£9.99 - RRP £41.99


Maidenform Secure Zip Front Underwire Racerback Bra
76% Off

Maidenform Secure Zip Front Underwire Racerback Bra

RRP £41.99£9.99 - RRP £41.99

38B - Only 1 In Stock

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Due to manufacturer's restrictions we are unable to ship Maidenform products to Great Britain.
If you have any questions please call us on: +44 (0)1274 530 530 or email: customerservice@sportsshoes.com

About

The Maidenform Sport Secure Zip Front Underwire Racerback is modelled after the popular Comfort Devotion Extra coverage style. The secure, front zip closure locks in place for a comfortable, confident fit....

The Maidenform Sport Secure Zip Front Underwire Racerback is modelled after the popular Comfort Devotion Extra coverage ...

  • Product Code: MAI8
  • Colour Shown: Pink
Reviews (2)    Gold Star Gold Star Gold Star Gold Star Gold Star
  • Product Description
  • Features
  • Reviews
  • Delivery & Returns

Maidenform Secure Zip Front Underwire Racerback Bra

The Maidenform Sport Secure Zip Front Underwire Racerback is modelled after the popular Comfort Devotion Extra coverage style. The secure, front zip closure locks in place for a comfortable, confident fit.


The Maidenform Secure Zip Front Underwire Racerback Bra is modelled after the popular Comfort Devotion Extra coverage style. The secure, front zip closure locks in place for a comfortable, confident fit with an additional hook and eye claps beneath the zipper makes it extra secure. For full security, benefit ensure the clasp is pulled away from the zipper towards the skin when zipping up the bra for a smooth transition. The v-shape cut of the bra provides enhanced coverage whilst providing a flattering, feminine shape. The material of the bra is moisture wicking in order to keep you feeling dry and fresh. The elasticated hem ensures you will have a secure and comfortable fit also, with no slip. The back features a racerback design to keep shoulders and back supported during your workout. Motion control cup technology minimizes bounce, while signature shaping support keeps your bust in place during medium impact activities like yoga, pilates, cycling, and at the gym.

The Origins Of Maidenform

Maidenform Brands is a manufacturer of women's underwear, founded in 1922 by three people: seamstress Ida Rosenthal; Enid Bissett, who owned the shop that employed her; and Ida's husband, William Rosenthal. They rebelled against the flat-chested designs of the time and instead produced both dresses and support undergarments, particularly bras that accentuated the natural shape of a woman's figure, hence the name Maidenform.

When Maidenform converted factories to assist the U.S. military during World War II, the bra brand manufactured two things: parachutes and pigeon bras. Or, as they are known in polite society, pigeon vests, made out of bra-like materials and designed for paratroopers to strap to their chests. (Seen above, or on a paratrooper here.) After landing in a war zone, the paratrooper would undo his pigeon's bra, load the bird with a message, and send it back to home base.

After going through a long restructuring effort at the end of the 1990s and early 2000s, Maidenform became a publicly traded company in July, 2005. Maidenform became a top leading shapewear brand taking over 40% of market share. This is #1 shapewear brand among other shapewear brands in America. Now Maidenform has about 8,000 stores in the US including Macy's and JCP Penney. Also, it has more than 75 stores all over the world. For example, Debenhams and House of Fraser in Europe and Sogo, Takashimaya in Asia. Sold to Hanesbrands in 2013.

Manufacturer Code: MAIDM799107B

MAI8

Add this look to your basket

  • Front Zip Closure - For a secure stable fit.
  • Hook and Eye Clasp Beneath the Zipper - For an extra secure and stable fit.
  • Ensure Clasp is Pulled Towards the Skin Away from Zipper to Ensure Smooth Transition and to Avoid Catching
  • V-Shaped Coverage - Enhances side shaping for a feminine look.
  • Moisture Wicking - Keeps your skin dry and fresh.
  • Elasticated Hem - For a secure fit.
  • Racerback Design - To keep shoulders and back supported during your workout.
  • Motion Control Cup Technology - Minimizes bounce.
  • Signature Shaping Support - Keeps your bust in place during medium impact activities.

Additional Information

Overall Rating (2 Reviews)
Gold Star Gold Star Gold Star Gold Star Gold Star


Gold StarGold StarGold StarGold StarGold Star on 2019-03-29 07:09:07

"Is okay for training, and comfy"

Gold StarGold StarGold StarGold StarGrey Star on 2018-07-31 05:51:37

"Very comfy ,wide fitting, I'm usually a 6 but I think I should have bought the 5 1/2 as they are a bit large but ok with thicker socks!"

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Product Description

Maidenform Secure Zip Front Underwire Racerback Bra

The Maidenform Sport Secure Zip Front Underwire Racerback is modelled after the popular Comfort Devotion Extra coverage style. The secure, front zip closure locks in place for a comfortable, confident fit.


The Maidenform Secure Zip Front Underwire Racerback Bra is modelled after the popular Comfort Devotion Extra coverage style. The secure, front zip closure locks in place for a comfortable, confident fit with an additional hook and eye claps beneath the zipper makes it extra secure. For full security, benefit ensure the clasp is pulled away from the zipper towards the skin when zipping up the bra for a smooth transition. The v-shape cut of the bra provides enhanced coverage whilst providing a flattering, feminine shape. The material of the bra is moisture wicking in order to keep you feeling dry and fresh. The elasticated hem ensures you will have a secure and comfortable fit also, with no slip. The back features a racerback design to keep shoulders and back supported during your workout. Motion control cup technology minimizes bounce, while signature shaping support keeps your bust in place during medium impact activities like yoga, pilates, cycling, and at the gym.

The Origins Of Maidenform

Maidenform Brands is a manufacturer of women's underwear, founded in 1922 by three people: seamstress Ida Rosenthal; Enid Bissett, who owned the shop that employed her; and Ida's husband, William Rosenthal. They rebelled against the flat-chested designs of the time and instead produced both dresses and support undergarments, particularly bras that accentuated the natural shape of a woman's figure, hence the name Maidenform.

When Maidenform converted factories to assist the U.S. military during World War II, the bra brand manufactured two things: parachutes and pigeon bras. Or, as they are known in polite society, pigeon vests, made out of bra-like materials and designed for paratroopers to strap to their chests. (Seen above, or on a paratrooper here.) After landing in a war zone, the paratrooper would undo his pigeon's bra, load the bird with a message, and send it back to home base.

After going through a long restructuring effort at the end of the 1990s and early 2000s, Maidenform became a publicly traded company in July, 2005. Maidenform became a top leading shapewear brand taking over 40% of market share. This is #1 shapewear brand among other shapewear brands in America. Now Maidenform has about 8,000 stores in the US including Macy's and JCP Penney. Also, it has more than 75 stores all over the world. For example, Debenhams and House of Fraser in Europe and Sogo, Takashimaya in Asia. Sold to Hanesbrands in 2013.

Manufacturer Code: MAIDM799107B

MAI8

Features

Reviews (2)    Gold Star Gold Star Gold Star Gold Star Gold Star

Delivery & Returns

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