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Shop PureMove

Introducing

Created with revolutionary fabric that reacts to your movements for light weight control and support.

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Why did we reinvent the sports bra?

0 %

of women experience breast pain while exercising

0 %

of women are rocking the wrong bra size

0 %

of women don't work out because they don't have the right sports bra

In fact, it's the last sports bra you'll ever need.

Women have deserved better sports bras for a long time. Hell, the first one didn't even exist until one frustrated runner sewed two jock straps together.

We're all about changing the game. We did it with the first sneaker for women. And, now, we're doing it with the first sports bra made for women's movement. All to give you the support you need. This isn't your routine sports bra.

The
puremove
difference

Motion Sense Technology

So, what IS this Motion Sense technology?
Shear-thickening fluid (STF) turns into a liquid at slow speeds and a solid at quick speeds. Because PureMove is treated with Motion Sense technology, this means the fabric will naturally stiffen on the treadmill and release when you're hanging in the locker room, providing support AND comfort.

Did we mention a little organization called NASA uses it in their space suits? Pretty stellar.

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Responsive Support

Low impact

During yoga or pilates, PureMove's Motion Sense technology reacts to provide the appropriate amount of flexible support.

Medium impact

Taking PureMove for a spin at spinning? The Motion Sense technology reacts to provide more flexible support to allow for versatile movements.

High impact

When you're on a run or at the gym, PureMove's Motion Sense technology becomes firm to provide extra support and control, while maintaining comfort.

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Natural Shaping

Molded front panel and free-cut edges offer a minimalistic fit, so you can always move freely—whether you're hitting up the gym or brunch with friends.

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All the stability

Forward side seams increase stability for more support.

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Cooling perforations

Breathable perforations in the front and back keep you comfortable in every situation.

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Barely-there fit

Constructed from seven pieces of flexible and comfy material to feel like a second skin. The average sports bra? 30+. Yep, you read that right.

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The Proof

Why PureMove Bra

The story behind how and why we created one sports bra that does it all.

Find your pure fit

There's no standard size—and we get that. Which is why we're offering unique in-between sizes, so you can track down your accurate fit. Use our size guide below to find your pure fit.

Band Size Cup Size
  30 32 34 36 38 40 42
A
XS
XS
S
S/M
M/L
L
XL
B
XS
XS
S
M
M/L
L/XL
XL
C
XS
XS/S
S/M
M
L
L/XL
XL/2XL
D
XS/S
XS/S
S/M
M/L
L
XL
XL/2XL

Hero/Bra Collection

Our Hero Bra Collection – including the Power, Racer and Strappy silhouettes - is designed with key elements informed by the biomechanics of our PureMove Bra.

Better fit. Increased support.

Shop Hero Collection

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