Use Heading 1. Include primary key word naturally. Ideally 50-65 characters. Clear & Specific.

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Use heading 5 for subheading - these should be clear, informative and include key SEO search phrases.

Subheading should help readers navigate the article. Avoid using vague titles such as 'introduction' or 'overview'. Try to phrase your subheadings as questions runners search for, reach to write a explanatory paragraph for that top. E.g., 'What is overpronation' or 'How can running shoes fix overpronation'

You can use the content optimiser GPT to help you generate search driven questions you can use as headings.

Your body copy should always be written in heading 6.

Best practices for internal & external linking

When using links within your copy, write out the full link naturally naturally within the text.

E.g. 'SportsShoes offers a free and simple online gait analysis to help determine whether you overpronate'

Avoid using click 'here' when linking out. E.g. 'Click here to view our free online gait analysis'

Link out to credible sources where useful. Examples of these are, research studies, medical, sport or sport science organisation. Always use the 'open in new tab' feature. Try to avoid linking to external sources in the first paragraph as we don't want readers to leave the page before they have even begun engaging with it.

Best practices for image sizes.

We are working towards making all images throughout our articles 1920x1080. Cropping can be done within Prismic or design can help with this if your image needs to be expanded to work with these dimensions. If your image really doesn't work with these dimensions we can make some exceptions, however we are working towards a more uniformed look though our articles.

You can use Heading 3 if you really want something to stand out.

Not all stability shoes are the same. Some prioritise maximum cushioning, which is great for high-mileage or recovery runs, while others focus on lightweight, agile support for daily training. To make it easier to find your perfect shoe, we’ve grouped our top picks into two categories:

Premium stability shoes with max-cushioned support

These stability shoes below are ideal for runners logging higher weekly mileage or preparing for half or full marathons. These models combine high levels of cushioning and support for those who prioritise plush comfort.

Interested in the latest shoes, apparel and technology? Then head over to our Kit & Gear category for more reviews, tips, advice and product releases.