SPORTSSHOES.COM INVESTS £1.5m IN SEMI-AUTOMATED WAREHOUSE SYSTEM

SportsShoes.com has invested £1.5m in a state-of-the-art semi-automated warehouse system as part of its ongoing growth plans.

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This news follows SportsShoes.com announcing it achieved a record turnover of £93.3m for the year ended 28 February 2025 by improving its annual sales by four percent. During the same period, the business achieved a 13.3 per cent year-on-year increase in EBITDA to £6m and acquired 672,465 new customers.

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The new warehouse system comprises automated conveyers and packaging machines which enable faster order processing and distribution to customers throughout the UK, Europe and Scandinavia. SportsShoes.com’s investment has improved product picking capacity by 150 per cent and can pack up to 2,400 products per hour across the system’s four machines, representing a six-fold increase in performance.

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This latest investment means that over the past three years, the retailer has invested more than

£4.5m in its people, processes, technologies and facilities to underpin the delivery of its growth

strategy. SportsShoes.com general manager, Louise Cartner, commented: “This latest investment has made a significant positive difference to our warehouse operations. “We strive to provide our customers with a market-leading shopping experience, from finding a product to receiving their order, and the new system gives us the capability and capacity to continually improve. “Our new system provides us with the infrastructure to further enhance the speed and efficiency of our order processing and distribution operations. “These efficiency gains put us in a stronger position to unlock future scalability for the business by enabling us to explore ways to optimise the way we use our current facilities.”

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AMH Material Handling, working in partnership with Yorkshire Packaging Systems and Audion Packaging Machines, was the integrator for the project. As well as fulfilling the principal contractor role, AMH Material Handling carried out the system install, controls, testing and commissioning.