ASICS Novablast Running Shoes

Running is all about your beat, bounce, or rhythm. The Novablast shoe will help every runner find their rhythm, with a new FlyteFoam Blast midsole giving a springy, energetic ride from foot strike to toe-off. A shoe that's perfect for runners who want a fast-feeling everyday trainer. So whether you are pounding the pavement or strolling the streets, Novablast will help you Run Your Rhythm.

Engineered Mesh Upper

The monofilament engineered mesh upper is designed to wrap the foot like a second skin. Reinforcements are woven into the upper itself to provide support without the need for traditional stitched or welded overlays, resulting in improved breathability and a 'barely there' feel. Its perforated construction allows air to fully permeate the entire upper, letting your feet breathe when the temperature starts to rise or your training session heats up. As well as radical ventilation, the double-layer construction delivers a premium fit that improves flexibility and decreases irritation-causing wrinkles (because we know how rubbing and blisters can ruin your day) while maintaining its light weight. A lacing system increases midfoot support to ensure a dynamic fit for all-day comfort.

FlyteFoam Blast Midsole

The Novablast running shoe's energetic underfoot ride comes from its one-piece FlyteFoam Blast midsole. This new foam is softer and bouncier, providing a great feel from footstrike to toe-off. Another factor that helps give the shoe an excellent underfoot feel is the nearly 10 millimeters of added midsole material. This, combined with the soft and energetic nature of the midsole increases the underfoot softness, almost enveloping the foot in a plush, supportive wrap. The midsole of the Novablast is made up of multiple compounds to bring you a cushioned and explosive ride from stepping out to stepping in. Flytefoam Blast is the main cushioning compound used the Novablast because of its lightweight foam formulation and high energy return. Its lightweight foam construction reduces drag allowing you to run faster for longer whilst the elastomer creates high energy return for increased bounce and unrivalled toe-offs. Resilient and innovative, FlyteFoam Blast technology lets you run with the feeling that your feet aren't even touching the ground. FlyteFoam is the lightest cushioning material ASICS has ever made, 55% lighter than the industry standard, EVA and it buffers against the ground to protect you from unnecessary stress and fatigue. Its reinforced, organic fibres let the material bounce back to its original shape after every run, so you can train harder, more frequently, for longer without the worry your shoes might not be able to take it. A responsive underfoot ride make the Novablast running shoe feel wispy and fast underfoot, an excellent choice for efficient runners who want to take their training to the next level.

AHAR Rubber Outsole

An AHAR Rubber Outsole provides twice the abrasion resistance of the traditional outsole rubber, for improved durability without sacrificing properties like traction. Supreme grip and traction are guaranteed with the AHAR outsole. ASICS' high abrasion rubber is a tough rubber compound used at the heavy-contact or high wear areas which helps to cut down on excessive wear. The high abrasion outsole provides a strong grip and works to protect itself from damage, and protect users from losing control and slipping. Creating a strong bond with the ground beneath it, the outsole allows you to stay in full control at all times.

The ASICS Mission

Founded in 1949, ASICS is undisputedly the leading running shoe brand for both enthusiasts and professional athletes. Whether you're attending sporting events or enjoying a leisurely run around the local park, ASICS is the ultimate runner's choice for providing comfort, support and a superior ride. From opening the Research Institute of Sports Science in Kobe in May 1990, the brand is unmatched for technological superiority and rigorous quality, and many innovations have stemmed from this unique site where scientists and athletes work together. The mission is to become the number one brand for sports enthusiasts by striving to build upon current technological advances and pledging to bring harmony to the body and soul.