Odlo BL Crew Neck Ceramicool T-Shirt

Ideal for warmer weather and intense workouts, the Odlo BL Crew Neck Ceramicool T-Shirt works to keep you cool so you can focus on the workout in hand. Designed with ceramicool technology the t-shirt actively cools the skin, whilst the ultra-lightweight fabric and mesh ventilation zones keep it light and breezy.

Innovative Ceramicool Technology is woven into the BL Crew Neck Ceramicool T-Shirt to provide a constant cooling effect. Ceramicool works to reduce body temperatures by harnessing the cooling power of ceramic particles. This top actively cools the skin by up to 1 degrees Celsius so you can train for longer in optimum comfort. This system facilitates optimal physical performance during your chosen activity. Ceramicool also provides UV protection ensuring your skin is protected from the suns harmful ultraviolet radiation. A mesh ventilation zone located on the back of the top enhances thermoregulation allowing cool air to flow and remove uncomfortable heat build up for regulated temperature. Odlo effect resides with the fabric; silver ions are woven with the t-shirt to prevent the multiplication of odour causing bacteria for a fresher for longer feeling during warm weather and intense activity. The x-light fabric keeps the body cool and dry wicking excess sweat and moisture away from the skin to the surface of the fabric for quick evaporation and cool comfort, whilst the quick-drying properties keep you damp-free. An earphone loop prevents headphones from getting tangled whilst on the go and reflective details keep you visible in low-level lighting.

About Odlo

Odlo was founded in Oslo in 1946. Its founder Odd Roar Lofterød Senior was the driving force behind the company until 1979. His favourite saying was "always make sure you're one step ahead": Lofterød had a reputation for being a creative, unconventional thinker who took off in new, previously unimagined, directions. Born in Norway in 1915, he grew up during the difficult times of war and unemployment that characterised the early 20th century. But this did not stop his unquenchable thirst for new ideas. Instead of just waiting for a job to come along, he placed an ad saying: "Worker available for 100 crowns". He soon landed a job paying 60 crowns a month working in a factory that made machinery for the clothing industry. Using the technical expertise that he gained in the area of knitting machines, he went on to set up his own company, Odlo Fabrikker A/S. To get the company up and running, Lofterød bought his first knitting and sewing machines from his former employer. He also had the foresight to trademark his brand name worldwide.

Odd Roar Junior took over the running of the company in 1979 and moved its headquarters from Norway to Switzerland in 1986. In 1987 he and his partners launched the groundbreaking Athletic Clothing System, based on the three-layer principle. The first layer, the underwear, is designed to ensure optimum moisture management. The second layer helps to regulate the wearer's temperature, while the third layer provides protection from wind and rain.

The launch of the Evolution Blackcomb underwear range for the Winter 2015 season saw the Greentec concept being revisited and integrated into the new Blackcomb range. In January 2015, this stylish, high-performance, sustainable underwear range was awarded the prestigious ISPO Gold Award in Munich. 70 years on, Odlo is still demonstrating how innovation is one of its greatest strengths.