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For the past three years, SHFT has been working on creating the world's most intelligent virtual running coach. SHFT is here to help runners worldwide reduce the risk of injury whilst improving their running technique and energy consumption.
SHFT strive to lead a new sports segment: Running Trainable Technology. With SHFT's intelligent virtual running coach engine, SHFT expands the wearable space into a more beneficial use of technology and into direct trainable feedback.
SHFT's ambition is to give every runner the possibility to gain access to his or her very own private running coach on a daily basis. The complex combination of intelligent hardware and sophisticated software represents in its simplicity a unique digital running coach whose sole purpose is to turn you into the best version of yourself and allows you to perform at your peak level. The system consists of two pods, one placed on the chest and the other on the right shoe. That in combination collects your individual running data.
SHFT measures running metrics to evaluate and track your development, and to check that you are on target to reach a more efficient running style. SHFT will then real-time coach you depending on your performance across the different running metrics.
Landing position is a measure of your foot's position at initial ground contact. Roughly, Landing position is divided into three styles:Heel landing, mid-footlanding, and forefoot landing. You either increase or decrease the impact on your body, and affect your running efficiency in a positive or negative way. When you run with SHFT coach on, you will get information about your landing position and instructions on how to change your landing position from heel or forefoot landing to midfoot.
Steps Per Minute
As you can tell from the name, steps per minute describe how many steps you take per minute. If your step rate is too low, your steps are probably too long, which may affect your landing position negatively. As a result, you increase the stress on your body and decrease your running efficiency. Taking fewer steps per minute will probably affect your landing position positively, which might even raise your running efficiency. If your SHFT coach thinks that your steps per minutes are too low, this is the metric that you will get coached on initially. To increase your steps per minutes your SHFT coach will ask you to take more steps but keep the pace or shorten your step.
Ground Contact Time
The Ground Contact Time is the time your foot remains on the ground during your stride. A lower Ground Contact Time leads to a higher Running Efficiency, while a higher Ground Contact Time leads to a lower Running Efficiency. How is that? As long as you stay on the ground you will not move. The point where you move is when you are in the air. So your SHFT coach will help you to get off the ground faster and make the transition into the next step smoother and faster. If you need to decrease your time on the ground your SHFT coach will tell you to "lift your heel up under your hip faster" or "stiffen up your body just slightly" to be a little springier.
Time In Air
Time in Air is the time your foot spends above the ground. The Time in Air is highly connected to your Ground Contact Time, Steps per Minute, and your running pace. One important difference between walking and running is that when we walk, time in air equals the time on the ground. When we run we want the time in air to be long and the ground contact time to be short.
The Landing Angle describes the angle between your foot and the ground at initial contact. The Landing Angle has a high correlation with your Landing Position. The Landing Angle is the angle between your foot and the ground the moment you touch it. A negative angle indicates a heel landing, while a positive angle indicates a forefoot landing. The coach uses the Landing Angle to have a closer look at the way you land on the ground. The higher or lower the angle is, the more extreme you are landing on your heel or your forefoot.
The Toe-off Angle is the angle between your foot and the ground, right before you leave the ground.
The Toe-off Angle helps the coach to get more information about other metrics, for example the Ground Contact Time. If the data shows a low Toe-Off Angle the coach can assume that the runner leaves the ground a little too early and cannot run with a powerful stride.
The Steps Length in combination with your Steps per Minute defines your running pace. Longer steps will result in a heel-oriented Landing Position, while shorter steps will result in a forefoot-oriented Landing Position.The coach uses the Steps Length to get more information about other metrics like Landing Position, where long steps often result in a heel-strike. If the steps are too long, the coach will instruct the runner to take shorter steps to improve his or her running technique.
Example: Taking long steps would mean having a low step frequency and/or a high Ground Contact Time and/or a heel-strike. Caution: SHFT assume the pace is even!
The G-landing is the force of the impact at your initial contact with the ground. Running pace, Landing Position, and almost everything you are doing right before you land on the ground, will influence your G-Landing. When you speed up, your G-Landing will always increase, but the distribution of impact will be different depending on your landing position G-Landing can never be zero due to the weight of your body, but Landing position, Landing angle and Body Bounce will make your G-Landing increase or decrease. When you speed up, your G-Landing will always increase, but the distribution of impact will differ depending on your Landing Position.
The Running Efficiency is defined as being the power you use to move yourself forward compared to your overall power use. Running Efficiency is therefore measured in % and simply shows how efficient you are running. The coach uses the Running Efficiency as a tool to see how you are improving your running technique. Additionally, it gives the runner an idea of how his/her development is going.
Brake effect means the deceleration of your running movement. SHFT measure the force, which is going backward instead of forward. The unit is G.
Body Bounce is the vertical movement - the "bounce" i.e. the up and down movement of your center of gravity during your running. If your Body Bounce is too high, your center of gravity essentially travels a longer vertical distance with every step you take during your run. As a result, you increase stress on your body.
Your Body Angle is a measure of your forward or backward lean of your upper body, when you run. Generally, a forward lean is optimal because this way, you are more certain that you make use of gravity to propel forwards.
Yes, provided it's in perfect condition with labels intact and you return it within 14 days of receipt. Please see our Returns section for more information about how to return.
No, there's no need to contact us before returning your parcel.
Yes, you will need to pay the return postage costs. We also advise that you make sure you have sufficient postal insurance, just in case your parcel goes missing on the way back to us.
Unfortunately we're not currently able to collect returns - you will need to post your item back to us.
No, we'll cover this cost - we won't charge you any additional postage for sending an exchange. We'll send your exchange using standard delivery.
We aim to despatch your replacements within 24 hours of receiving your return, then our usual delivery times apply.
We'll try our best to process your refund within 24 hours of receiving your return but please allow 7 days for busy periods. Don't forget that once we've processed your refund, it can take up to 72 hours to show up in your account.
We'll refund you via your original payment method, except in the case of postal orders where we'll refund you by cheque.
Yes, provided you return them within a reasonable time after purchase and they're in perfect condition. We're unable to issue refunds for items returned outside of the 14 day period but we can exchange your item or give you a credit note.
Yes, please return them in the usual way and we'll take a look at them. Don't forget to include all of your details plus any information you think might be helpful. If your item has a manufacturing fault, we'll exchange it for you or give you a refund.
Unfortunately, personalised items are non returnable unless they're found to be faulty.
We understand that sometimes you'll need to return items to us and we've made this easy, fast and simple.
Our no quibbles returns policy means that if you're not 100% happy with any item we send to you, we'll happily exchange or refund it for you.
When you receive your item you have up to 14 days to change your mind and send it back to us.
We'll exchange or refund all items which:
Your statutory rights are not affected.
Wrap securely in a bag or paper, taking care not to damage the product packaging and post to:
Please enclose your invoice, letting us know what action you would like us to take, eg. exchange or refund. This will help us to ensure we process your return quickly and efficiently.
You'll need to pay the postage costs to return your parcel. We recommend that you ensure you obtain sufficient postal insurance in case your item goes missing on its way back to us.
If you have any enquiries about returning your item(s), please feel free to email us at firstname.lastname@example.org
If you find a fault with your item, send it back to us and we'll take a look at it as soon as we can. If we find a manufacturing fault, we'll happily replace or refund it.
Faulty items should be returned within a reasonable time and preferably in a clean and dry condition. Please enclose all your details and a covering note explaining the fault and any other useful details. We'll try to get back to you within 24 hours of receipt of your parcel, although during busy periods this may take slightly longer.
Occasionally, if we're struggling to locate a fault, we may request a second opinion from the product manufacturer.
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