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WELCOME TO THE SMARTWOOL STORE

The SmartWool story started on a rugged Colorado ski slope with the belief that toes didn’t have to be cold. One simple pair of Merino socks challenged the conventional wisdom and forever changed the way outdoor enthusiasts looked at their feet.

For over 20 years, Smartwool have been pushing the boundaries of Merino to create smarter, more capable products from head to toe, creating the best selling Smartwool NTS Top and Smartwool PhD Socks

The Development of Smartwool's New Phd Socks.

The fourth generation sock manufacturer, discusses the development of our new PhD Socks.








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