We are the UK’s no. 1
online retailer for
run, gym and hike.
Our mission is to help our customers to lead a happier and healthier life through running
and fitness, and to help you make the best product choices to achieve your fitness goals.
Our history
1982
SportsShoes Unlimited opened its doors.
The first sports store of its kind we might add, providing purely technical sports gear for sports people. We’ve been trendsetters for a long time now. In fact, today we still keep some of those early styles on display for a little inspiration.
1982
SportsShoes Unlimited opened its doors.
The first sports store of its kind we might add, providing purely technical sports gear for sports people. We’ve been trendsetters for a long time now. In fact, today we still keep some of those early styles on display for a little inspiration.
2010
SportsShoes Unlimited opened its doors.
The first sports store of its kind we might add, providing purely technical sports gear for sports people. We’ve been trendsetters for a long time now. In fact, today we still keep some of those early styles on display for a little inspiration.
2012
SportsShoes Unlimited opened its doors.
The first sports store of its kind we might add, providing purely technical sports gear for sports people. We’ve been trendsetters for a long time now. In fact, today we still keep some of those early styles on display for a little inspiration.
2018
SportsShoes Unlimited opened its doors.
The first sports store of its kind we might add, providing purely technical sports gear for sports people. We’ve been trendsetters for a long time now. In fact, today we still keep some of those early styles on display for a little inspiration.
2023
SportsShoes Unlimited opened its doors.
The first sports store of its kind we might add, providing purely technical sports gear for sports people. We’ve been trendsetters for a long time now. In fact, today we still keep some of those early styles on display for a little inspiration.
Experts in what we do
We live running and fitness and with over 30 years of expertise we work hard to deliver industry leading expert advice and support to help you make the best product choices. From the UK’s only free online gait analysis, to our shoe and jacket finders, live chat expert advice as well as our Running, Trail and Training advice hubs, we’re on hand now to help you find your perfect product.