House of SportsShoes, our home of running.
House of SportsShoes was our flagship pop-up store in the heart of Shoreditch, London, timed around one of the biggest moments in the running calendar, the TCS London Marathon 2026.
The space brought together a cutting-edge running lab with market-leading gait analysis, an event and panel area, and a dedicated community coffee space.
Open for almost three months, House of SportsShoes was much more than a place to shop. It was a space to learn, connect and train - supported by experts and a programme of community running and cultural events.
Find Us at Events
Ground Floor
