House of SportsShoes, our home of running.
House of SportsShoes was our flagship pop-up store in the heart of Shoreditch, London, timed around one of the biggest moments in the running calendar, the TCS London Marathon 2026.
The space brought together a cutting-edge running lab with market-leading gait analysis, an event and panel area, and a dedicated community coffee space.
Open for almost three months, House of SportsShoes was much more than a place to shop. It was a space to learn, connect and train - supported by experts and a programme of community running and cultural events.
Find Us at Events
Top Floor
Event Area & Content
Ground Floor
Innovation, Apparel & Refuel
Basement
Running Lab, Gait Analysis & Shoe Wall
Top Floor
Event Area & Content
Ground Floor
Innovation, Apparel & Refuel
Basement
Running Lab, Gait Analysis & Shoe Wall
Top Floor
Event Area & Content
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FAQs
House of SportsShoes was our premium pop-up store in Shoreditch, East London, and has now closed. While we don’t have a permanent physical store, we’re still committed to showing up on the ground - from partner events and races to our own community experiences across the UK.
Our gait analysis tool is now available online. Complete your analysis wherever you are and discover the right running shoes for you.
Yes. We host community running events, brand experiences and expert sessions in London and across the UK. Explore our latest events to find out where we’ll be next.