We are the UK’s no. 1 online retailer for run, gym and hike.

Our mission is to help our customers to lead a happier and healthier life through running and fitness, and to help you make the best product choices to achieve your fitness goals.

Founded by professional footballer Bruce Bannister, SportsShoes Unlimited opened its doors in 1982 – the first sports store of its kind we might add, providing purely technical sports gear for sports people. We’ve been trendsetters for a long time now. In fact, today we still keep some of those early styles on display for a little inspiration.

Today we are SportsShoes.com, with the UK’s widest, yet most carefully curated product range and millions of loyal customers.

With over 12,000 run, gym and hike products online, we have the right product for you – and it’s our role to help you find it. We are proud to share the most comprehensive, most detailed product knowledge in the industry with you - and from video guides to live expert advice, we’re here to help you to make the most informed choices possible.

We are incredibly proud to be listed as one of the London Stock Exchange’s Companies to Inspire Britain, as well as being awarded a prestigious Feefo Gold Award for excellence in customer service. We’re also very proud to have been voted Best Online Retailer by the public at the Running Awards in 2017. We never stop working tirelessly to make our customer experience better and better and whatever your fitness goal, we are here to help every step of the way.