Born on the streets, trails and fells of Great Britain.. We believe that technical, ergonomically designed, performance running kit doesn't have to cost the earth... We exist only to give you the tools to challenge yourself and find a higher state of mind... Now that's living.
From you and us.
Running know-how from you and us. Filled with expert advice, inspiration and competitions.
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Neutral runner or overpronator? Our experts help you to find the shoe for you, with our free gait analysis service.
No two runners are the same. Our find the right running shoe video guides you through the differences.
Our easy-to-use online tool finds you the perfect running shoe in 5 easy steps.
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