RETAIL PARTNERSHIP WITH VITALITY ANNOUNCED

SportsShoes.com has announced a new retail partnership with health and life insurer Vitality. 

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SportsShoes.com is now available to Vitality members through the Vitality Programme – the insurer’s behaviour change programme – that rewards and incentivises Vitality’s 1.8m members to live healthier and more active lives. 

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Vitality members will have access to up to 50 per cent* off a pair of running shoes, plus additional discounts on a wide range of products from SportsShoes.com, including offers on clothing and trainers from leading running and fitness brands. 

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Commenting on the partnership, Nick Read, managing director of the Vitality Programme, said: “We are pleased to be partnering with SportsShoes.com to bring a full range of sports clothes and shoes to our Vitality members. 

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“Our Vitality Programme is scientifically proven to support people to make healthier choices, offering the very best rewards that further incentivise people to make healthier choices. SportsShoes.com’s addition to the Programme is a natural evolution for it, with members now able to access exclusive discounts on sportwear that will help them to be more physically active.” 

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SportsShoes.com managing director, Brett Bannister, said: “At SportsShoes.com, our mission is to explore new ways to support more people to lead happier and healthier lives through physical activity.

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“This aligns perfectly with the Vitality Programme’s commitment to inspiring and empowering its members to make better choices for a healthier lifestyle.

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“Our exciting new partnership will support its members’ running and activity journeys through providing exclusive discounts on an extensive range of the best products from leading brands.” 

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Last year, SportsShoes.com announced an exclusive global retail partnership with community event network parkrun, marking the biggest retail partnership secured to date supporting more than nine million registered parkrunners. 

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For more information including how to access Vitality benefits, click here 

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*Members with a personal or business health plan, a Corporate Healthcare plan with Vitality Plus, or a life insurance plan with Vitality Plus will be eligible to access a 50% SportsShoes.com discount on a pair of in-season running shoes each year. All other members will be able to access a 25% discount on a pair of in-season running shoes each year with SportsShoes.com.