SPORTSSHOES.COM ANNOUNCES UK RETAIL PARTNERSHIP

SportsShoes.com has announced a new UK retail partnership to stock lines from global designer,

retailer and distributor of innovative outdoor products YETI.

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The partnership sees a selection of YETI’s performance-led products being made available for the UK

running and outdoor community to purchase through the £93.3m turnover retailer’s website.

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Headquartered in Austin, Texas, YETI was founded in 2006 and is globally renowned for outdoor

lifestyle products that are built to withstand the rigours of life outdoors.

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The initial YETI range available through SportsShoes.com includes its premium, ultra-durable coolers,

vacuum-insulated stainless-steel drinkware, and rugged outdoor bags.

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Commenting on the partnership, SportsShoes.com head of buying, Russ Hinkles, said: “YETI has a

fantastic reputation for performance-led, durable products, so to bring it to our community of runners

and outdoor athletes is a real moment for us.

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“The brand resonates strongly with customers who take their training and time outdoors seriously and

expect their gear to perform every bit as hard as they do.

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“We are committed to offering our customers the very best brands in our space, so teaming up with

YETI as its UK retail partner is testament to the strength of the community we have built and our

position as unrivalled in running.”

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To view the full YETI range, visit https://www.sportsshoes.com/store/yeti