The North Face Jaida Women's Sports Bra

Made with moisture-managing FlashDry technology and highly abrasion-resistant materials, the Jaida Bra is a buttery-soft performance layer that doesn't compromise on durability.

The Jaida Bra from The North Face utilises FLASHDRY Technology to keep you dry and comfortable through your workout. The fabric acts like a second skin, wicking sweat and moisture away from your body and transporting it to the outer layer for quick evaporation. Microporous particles increase surface area to move more moisture at once; the technology is embedded in the yarn so it never wears off, even after multiple washes. The bra also features anti-odour technology that prevents the build-up of odour-causing microbes, keeping the bra fresher for longer. The bra is fully lined and has sewn-in cups for added support and comfort, while low-bulk stitching at the shoulder seams prevents chafing and irritation. A flattering V-neckline and woven label on the back complete the bra.