House of SportsShoes is the new home of running.
Located in the heart of Shoreditch, London, our store spans three floors and is designed for every runner.
From expert gait analysis in our in-store Running Lab, to performance-led experiences and curated collections from world-leading running brands, - this is more than a place to shop. House of SportsShoes is a space to learn, connect and train - supported by experts and a programme of community running and cultural events.
Visit Our Shoreditch Running Store
You’ll find House of SportsShoes in the heart of Shoreditch, East London - just a short sprint from Old Street Underground Station. Plan your visit and explore everything our flagship London running store has to offer.
Address
133 Shoreditch High Street, Shoreditch, London, E1 6JE
Opening Times
Mon - Fri // 10:00 - 18:00
Sat // 09:00 - 18:00
Sun // 11:00 - 17:00
Easy to reach by tube, bike or on foot.
You can test and try all shoes in store, and purchases are shipped to you on next day delivery from our warehouse - meaning no bags and no hassle
Book your Gait Analysis
Discover your natural running style with a gait analysis session. In just 30 minutes, our team will assess your biomechanics to identify whether you overpronate, underpronate, or run neutral.
You’ll receive clear, easy-to-understand guidance and tailored shoe recommendations to support your stride, and while you're in the space, try on a selection of suitable shoes and feel the difference for yourself.
Not sure where to start? Our expert team will guide you through every step.
RunLab™ Advanced Fitting
Take your gait analysis to the next level with RunLab experience, our most advanced, data-led shoe fitting, available in-store.
Using elite sports technology, our experts analyse how different running shoes affect your performance. Instead of predicting what might work, you can compare multiple shoes under the same conditions and see exactly which delivers the best results for your biomechanics.
Guided by our experts, you’ll uncover how each shoe supports both your run and your goals, giving you total confidence in your final choice.
Speak to our in-store team to upgrade to RunLab™.
Upcoming Community Running Events
We host a programme of in-store events designed to bring runners together. From brand experiences, athlete-meets, and expert talks to group runs - our events connect you with the biggest names in running and the wider running community.
Join us in-store and run with the community. Spaces are limited so booking is recommended.
Ground Floor
