SPORTSSHOES.COM CELEBRATES 150,000 APP DOWNLOADS IN FIRST SIX MONTHS 

SportsShoes.com has reported 150,000 downloads of its first-ever mobile app six months after its launch. 

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Launched in August 2024, the app forms part of SportsShoes.com’s ongoing strategic expansion plans to enhance its customers’ online retail experience. 

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The SportsShoes.com app also acts as a platform to not only further connect, engage, and serve its customers, but also support the wider athlete community. 

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In the app, customers can access personalised product and content suggestions that is unique to them and based on previous activity and preferences with a standard shopping feed as a secondary option. 

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Users also have the opportunity to access exclusive competitions offering a range of prizes.  

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The platform also integrates customer membership options throughout the shopping journey, including the ability for users sync their England Athletics profile with their SportsShoes.com account.

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This helps combine their running and fitness data with their shopping habits to provide a more bespoke retail experience and tailoring content suggestions even further.   

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In addition, users who are also members of the Vitality Programme can also access discounted products through the app after SportsShoes.com signed a retail partnership with health and life insurer Vitality in January. 

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Commenting on the app’s success, SportsShoes.com’s managing director, Brett Bannister, said: “It’s amazing to see the positive response from the running and fitness community to our first ever mobile app. 

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“The rapid uptake is a solid reflection of our commitment to provide the best online purchasing experience, helpful content and unmissable competitions across multiple platforms. 

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“This early success also opens more doors to innovate and leverage tech to further connect, engage and serve the running community and power our growth plans.” 

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The launch of the app forms part of a £4.6m investment SportsShoes.com has made between 2021 and 2024 in its technologies, people, processes and facilities. 

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This ran alongside a replatforming of the UK and international website supporting improved levels of personalisation across both product discovery and advice. 

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The improved capabilities of the international websites contributed to a 22 per cent increase in international sales for the first half of the company’s latest financial year. 

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Download the app today which is available on both the Apple App Store and on Google Play. 

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