FIRST LOOK: Maurten Additions — personalise your fuelling and bypass flavour fatigue

What are Maurten Additions?

Maurten has introduced a new way to adapt your fueling strategy. Designed to work alongside their unflavoured Drink Mix, Maurten Additions let you vary the taste without affecting the performance of the carbohydrate delivery system. These flavour enhancers are available in Cola, Apple, Orange, and Menthol.

For runners training long or racing hard, that solves a very real problem: flavour fatigue.

ㅤ

What is Flavour Fatigue?

It creeps in quietly. Sweetness without edge. Texture like cardboard. Every bite requires resolve. Every sip, a negotiation.

​

Repetition can do that. Over regular training or long races, exposure to the same taste dulls the appetite for fueling. Familiarity slips into monotony. The body still needs carbohydrates to perform, but the will to ingest them fades. The result: risk of energy depletion, pace drop-off, and poor performance outcomes.

​

But it doesn’t have to.

A solution you can taste

Maurten Additions — used with Maurten Drink Mix — offer a palate reset and help prevent the effects of flavour fatigue. Designed for use with Hydrogel Technology, Additions support consistent carbohydrate fuelling.

​

Taste variation can make the same fuel feel novel again — improving fuelling satisfaction and making consumption easier.

​

Athletes can vary their fuel according to personal taste — with Cola, Apple, Orange, or Menthol — without impacting the function of Hydrogel Technology. This means more agency and more options to help athletes stick to their fuel plan — avoiding energy deficit and compromised performance.

​

Maurten Additions will be most useful for athletes training or racing with the same fuels over many hours, days, or weeks:

* Marathon racing

* Ultra-distance events

* Multi-day training blocks

For shorter sessions, flavour fatigue is less likely to develop — making Additions less critical.

Add taste to the Mix

Maurten Drink Mix is a liquid carbohydrate fuel that changes from a liquid in the bottle to a hydrogel in the stomach. The hydrogel encapsulates the carbohydrates and carries them through the stomach to the intestines, where they are absorbed and used as fuel while being easier on the stomach. The transformation from a liquid to a gel helps minimise the sensation of liquid sloshing in the stomach during exercise. A feeling of discomfort that can impact performance during climbs, descents, and over technical terrain.

Maurten Drink Mix has a neutral taste profile. Even in the absence of taste, flavour fatigue can still limit performance. To help you stick to your fuelling plan and reset the palate as needed, add your preferred Addition to a 500 ml bottle of prepared Drink Mix.

​

Consistency is key in endurance fuelling.

Most runners aim for 30-60g of carbohydrates per hour, depending on intensity and experience. Rotating between neutral and flavoured bottles can help maintain intake, as sessions become harder and appetite drops.

First Look verdict

Maurten Additions don’t change what your fuel does — they change how it feels to use it over time.

By solving flavour fatigue without compromising hydrogel performance, they offer a practical upgrade for runners focused on long-distance consistency and execution. It's a simple way to personalise fueling and stay on plan deeper into training and racing.